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The 9x12 Method Blog

Real tactics for your postcard business.

No fluff, no guru nonsense — just what’s actually working for operators running shared-mail campaigns right now.

2,800+
Operators
$1.4M
Revenue generated
50
US states
79
Countries
Direct Mail

Community Card Advertising: A Local Business Guide

Hey, real talk. Somebody probably walked into your shop or emailed you about a spot on a community card, and now you are trying to figure out whether $250 is a…

May 27, 202613 min read
Direct Mail

Auto Shop Postcard Marketing: The 2026 Guide

Hey, real talk. Auto is one of the most reliable categories on a 9x12 card, and almost nobody works it properly. Operators chase roofers and dentists while…

May 25, 202611 min read
Direct Mail

Restaurant Postcard Marketing: The 2026 Guide

Hey, real talk. I am going to be honest with you about restaurants in a way most people selling you on direct mail will not be. Restaurant postcard marketing…

May 21, 202612 min read
Direct Mail

Real Estate Postcard Marketing: The 2026 Guide for Realtors

If you are a realtor in 2026 and you are still spending most of your marketing dollars on Zillow Premier Agent, paid leads, and Facebook ads, here is the thing…

May 16, 202617 min read
Direct Mail

Dental Postcard Marketing: The 2026 Guide for Dentists

If you run a dental practice in 2026, you're probably acquiring new patients somewhere between $200 and $500 each through Google Ads, Facebook, and the…

May 12, 202612 min read
Direct Mail

HVAC Postcard Marketing: The 2026 Guide for HVAC Companies

If you run an HVAC company in 2026 and you're spending most of your marketing dollars on Google Ads, Facebook Ads, or Yelp, you're competing in the most…

May 11, 202613 min read
Direct Mail

Direct Mail vs Facebook Ads: Which Wins for Local Businesses?

Every local business owner I talk to is wrestling with the same question right now: where does my next marketing dollar go? Direct mail vs Facebook ads is the…

May 10, 202612 min read
Roofing Postcard Marketing: The 2026 Guide for Roofers
Direct Mail

Roofing Postcard Marketing: The 2026 Guide for Roofers

If you're a roofer in 2026 and you're still relying on door-to-door canvassing, Yelp ads, or those overpriced solo "Storm Damage Repair" postcards from a…

May 9, 202614 min read
Realtor Postcard Marketing: The 2026 Guide for Agents
Direct Mail

Realtor Postcard Marketing: The 2026 Guide for Agents

If you're a realtor in 2026 and you're still doing realtor postcard marketing the old way — sending 4x6 "Just Listed" postcards alone, paying full first-class…

May 8, 202614 min read
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