Real tactics for your postcard business.
No fluff, no guru nonsense — just what’s actually working for operators running shared-mail campaigns right now.
What Is a Community Card? The Complete Guide
Hey, real talk. If you just got one of these in your mailbox, or somebody pitched you a spot on one, or you heard the term on a video and had no idea what they…
How to Get Your First Postcard Sale (Start Warm)
Hey, real talk. Most people who never sell their first slot make the exact same mistake. They finish the training, open a spreadsheet, and start cold emailing…
How to Start a 9x12 Postcard Business: First Card Playbook
The biggest reason most people who learn about the 9x12 Method never actually run a card is overwhelm. They see all the moving parts — picking the…
9x12 Postcard vs Community Card: Which Should You Run?
The most common question I get from people about to start their first card is the same one over and over: 9x12 postcard vs community card — which one do I run…
9x12 Postcard Guide: Size, Cost, and How It Works
If you've been anywhere near the direct mail world in the last few years, you've probably heard about the 9x12 postcard — the massive shared mailer that's kind…
How to Track Postcard Advertising Results in 2026
Here's the #1 thing that kills postcard renewals: an advertiser can't prove it worked. They paid $500 for a slot, the card went to 5,000 homes, and three…
Community Card Pricing: How Much to Charge Per Slot
One of the biggest questions I get from people starting out with the community card model is about community card pricing — specifically, "How much should I…
EDDM Marketing Explained: Complete Beginner's Guide
Every time I explain the 9x12 Method to someone new, the first question is always the same: "How does the mail part actually work?" And honestly, the answer is…
9x12 Postcard Side Hustle: Income Breakdown
Most people researching a 9x12 postcard side hustle want one thing — the real numbers. Not the "I made six figures in my sleep" stuff you see on YouTube. The…